Built by AI.
Finalised by humans.
Every studio engagement runs through the same five-step pipeline: brief, draft, refine, critique, sign-off. The AI work is fast and reliable; the human work is where strategy and craft happen. Both have honest timestamps.
Six steps. Real durations. Nothing fudged.
A typical 14-slide deck completes in about two and a half hours of focused work — twenty minutes AI, two hours human, the rest review.
- 01Brief
We capture the brief.
15 minSenior strategistA 15-minute call or written intake. We extract goals, audience, timeline, brand assets, and the strategic angle the work needs to land.
- 02Draft
Our co-pilot drafts v1.
~12 minAI co-pilotOur proprietary AI stack drafts the full piece — slides, copy, charts, illustrations — grounded in your brand assets and the brief. It is fast, it is comprehensive, and it makes mistakes a senior eye will catch.
- 03Refine
A senior designer refines v1.
~90 minSenior designerWe rewrite weak narrative beats, redesign slides that aren’t earning their keep, sharpen the visual hierarchy, and kill anything that reads as AI-generated.
- 04Critique
Five review experts critique.
~8 minReview expertsStrategy Critic, Brand Compliance, Narrative Reviewer, Audience Fit and Data Integrity each pass over the work and return cited critiques. Every weakness is raised before you ever see the deck.
- 05Sign-off
Human final pass and sign-off.
~30 minStudio leadA named studio lead works through every critique, makes the calls on what to change, and signs off on the final deliverable before it leaves the studio.
- 06Deliver
You receive a senior-quality deliverable.
Same dayStudio lead + youSource files, exports, and a one-page note on what the AI got wrong and what we changed. Two revision rounds included on every project.
Five named experts critique every project.
Each expert has a defined remit, returns cited critique, and can be tuned per engagement. The same review layer runs in the Lurio product — agency engagements feed the experts real-world critique examples.
Strategy Critic
Tests the narrative against the brief and the audience.
Brand Compliance
Checks every page against your brand kit.
Narrative Reviewer
Scores arc, rhythm, and reveal pacing across the whole piece.
Audience Fit
Pressure-tests against the named recipient.
Data Integrity
Verifies every claim, number, and citation.
Translucent by design. We show the workflow, not the wiring.
A high-level view of the system that drafts, critiques and finalises every engagement. Frontier LLMs sit underneath; the orchestration, prompts and knowledge base are proprietary.
What AI does well, what humans still do better.
Where AI is genuinely faster
- Drafting a structurally complete v1 in minutes, not days
- Generating consistent on-brand visuals at scale
- Producing audience-edition variants without rework
- Critiquing against a brand kit and a brief without fatigue
Where the human still wins
- Catching strategic mistakes the model is too literal to see
- Killing slides that look correct but don’t earn their keep
- Calibrating tone and altitude for a specific room
- Deciding what to leave out — the hardest call on every deck
Ready to see it run on your brief?
Brief us in five minutes. Senior review back within four hours.
Start a brief