One proposal. Every client.
One base proposal, tailored editions for every client industry — fintech, retail, healthcare, B2B SaaS. Each edition reviewed by an AI expert trained on that client's ICP before it leaves your firm.
The agency problem
You run one discovery call with a prospect. Then you need three proposal variants: one for the CMO, one for the CFO, one for the technical lead. Or five client proposals for five different industries. Each one needs the right proof points, the right benchmarks, the right tone. Your team rewrites from scratch every time — or sends the wrong version.
The Editions solution
One base proposal. Tell Lurio the audience: fintech CMO, retail CFO, healthcare ops lead. The Audience Fit expert reframes proof points, swaps benchmarks, and adjusts tone for each audience. Each edition is reviewed and cited before it leaves your firm. You approve each edition or edit before sending.
How Audience Editions work
Start from one base proposal
Your discovery call informs the base proposal. Set the audience profile for each edition — industry, role, size, geography. The Audience Fit expert does the adaptation; you review and approve.
Each edition reviewed for its specific audience
The Audience Fit expert reviews every edition against the target ICP — not generic business writing. Proof points, case studies, and benchmarks are checked for sector relevance. Every critique is cited.
Per-client experts, per-client knowledge
Build a custom Audience Fit expert for each client — trained on their industry docs, call transcripts, and prior engagement history. The more you use it, the more precisely it reviews.
Built for how agencies actually work
Digital / performance agency
Five pitches from one discovery template
Alex's team runs new-business discovery calls, then produces five editions of the same pitch — each tailored to a different prospect's vertical. The Audience Fit expert catches when a fintech-facing stat appears in a retail edition. Partners review and approve per edition, not per slide.
Creative / branding agency
Brand strategy proposals, one per industry
Maria's team produces brand strategy proposals for clients across healthcare, fashion, and tech. One base proposal sets the methodology. Editions swap the case studies and reference brands for each sector. Brand Compliance reviews every edition for visual consistency.
The more clients you add, the harder it is to leave.
Once your firm has 20 client knowledge bases in Lurio — each with their own Audience Fit expert, their own critique history, their own approved editions — the switching cost is not a contract. It is institutional knowledge, ingested and grounded. That is the moat.
Your experts. Your knowledge. Your sign-off.
You choose which experts review — per document, per workflow, or as default policy.
Every critique is cited — linked back to your brand guide, past work, or knowledge base.
You edit or build experts — rename, retune, retarget, or create from scratch.
Nothing ships without sign-off — reviewer assignment, approval trail, audit log.
Trained on your knowledge, not guessing — website, past decks, call transcripts, strategic docs.