Question 1

How does Lurio work?

Accepted Answer

Connect your company knowledge — website, past-winning proposals, brand guidelines, strategic docs. Every deck comes back on your brand, animated and designed for impact. Then AI experts trained on that knowledge critique every page: Strategy, Narrative, Brand Compliance, Data Integrity, Audience Fit. Every critique is cited. You choose which experts run. Nothing goes out without your sign-off.

Question 2

Who is Lurio built for?

Accepted Answer

Lurio is built for agency teams producing high-volume client communications — strategy consultancies, marketing agencies, creative studios, PR firms, and ops consultancies. If your team ships client proposals every week and needs every deck to be on-brand, strategically sound, and reviewed before it goes out, Lurio is for you.

Question 3

What makes Lurio different from Canva, Pitch, Gamma, or Beautiful.ai?

Accepted Answer

Those tools optimise for speed — they can turn out a deck in seconds, but they cannot tell you whether what's going out is correct, on-brand, or strategically sound. Lurio is the intelligence layer above creation: every slide on your brand, reviewed by AI experts trained on your company's knowledge before you send. Think Grammarly for business strategy, not another deck builder.

Question 4

What are Lurio's AI experts?

Accepted Answer

Every account comes with five curated experts — Strategy Critic, Brand Compliance, Narrative Reviewer, Data Integrity, and Audience Fit — active out of the box. Lurio also auto-generates recommended experts from your knowledge base (brand voice, ICP, past-winning work) that you can edit or disable. And you can build custom experts from scratch: name, remit, knowledge sources, critique style. All three tiers run on the same review pipeline, every critique is cited.

Question 5

Can I customise which experts review each deck?

Accepted Answer

Yes. Turn experts on or off per document, edit the remit of any recommended expert, or build a custom expert for a specific client or deck type. You can also assign reviewers from your team to sign off before anything goes out.

Question 6

How does the knowledge base work?

Accepted Answer

Connect your website, upload past proposals, brand guidelines, call transcripts, and strategic docs. Lurio ingests them once and grounds every expert critique in your actual company knowledge — not generic AI guessing. The more context you provide, the more precise the critiques.

Make every deck land.

Four moves between create and publish-ready.

Start your deck

Experts critique

Audience validates

Publish & learn

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